Info Pack
2022
From Our Lands To Your Hands
About MAMASIA
"People like MamaSia products because they represent the best of nature, therefore representing the best of us."
Maame Opoku,
Co-founder of MamaSia
It’s not just that people are looking for a personal connection, it’s the fact that the nature of our products are straight from our family owned lands and are sourced and packaged ethically and sustainably. We inform and educate all on why MamaSia is here to make a difference, as well as illustrate our eagerness to connect with all our customers. Not only does our clientele get this from us and more, these attributes combined with our reputation for quality is a powerful combination, as we are always ready to serve and achieve more.
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FROM OUR LANDS TO YOUR HANDS
OUR VISION
"We love the concept of true natural beauty and elegance mixed in with African traditions of the old, whilst adding a modern approach. The fact that we grow and have lived with our produce is a testament to our product knowledge. We only rely on what nature teaches us, from the ground, trees, and fruits, to our extended family. Those that use the MamaSia range understand that with nature,
your skin can truly be an education with added benefits."
MamaSia’s vision is to Share, Inspire and Assist whilst creating a palette of organic skincare and wellbeing products combining functionality with simplicity, beauty with health and ethical concerns with aesthetic intentions.
The innovative formulas exclusively contain natural ingredients, chosen for their effectivity and purity.
Sam Berhanu,
Co founder of MamaSia
OUR BRAND VALUES
Established in 2012, MamaSia was created out of the need to share ancient African beauty and wellbeing ingredients with a wider audience. We emphasize on the raw elements of Shea Butter, Coco Butter, Moringa, Baobab and more, as well as various exotic oils. We raise awareness on why natural resources are beneficial for one’s general wellbeing, as well as highlighting the environmental benefits and the social impact on the community that MamaSia serves.
Knowing The Source: We take pride in the fact that our close knit family connections enable you direct access to the source, through the produce. The products will take you on a journey from their incubation in the soil, preparation and packaging, by us for you.
Community Integrity: The MamaSia traditions are the cornerstone of the brand, with community affairs being at the heart of it. Naturally, we pride ourselves on being able to continue to be a part of a community, from business to personal and social needs.
Respecting the Inner Self: We believe empowerment is an internal force, that comes from deep within the individual and exudes externally. Our aim is to uplift and help others express all aspects of their beauty, which is a basic human right.
Being Balanced With Nature: We aim to uphold the true laws intended by nature, by practising sustainability that has been passed down to us through various traditions. We encourage others to be at one with nature and we acknowledge that every living being has a basic need to be able to express themself freely and positively.
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MEET THE founders
The Awesome people behind the brand
Maame’s vison is to help encourage the sustainable movement & social responsibility, whilst inspiring women to embrace their individuality and natural beauty.
Her desire to make natural beauty products came from an early age. She was always eager and present to learn from her family and community elders in Ghana the hidden science of beauty therapy and health treatments passed down from generation to generation. After having experienced a bad case of adult acne, Maame was encouraged by her mother to revisit ingredients such as Black Soap and Hibiscus Oil. It was also the time in her life when she found her purpose to serve her community and to help others use the same formulas for their natural healing journey. Maame has gone on to become a qualified Beauty Therapist and Wellness Coach.
Outside of work, Maame takes pleasure in the arts and theatre productions and loves the Kora (A west African instrument similar to the harp).
MAAME OPOKU
CO-FOUNDER
Sam vision’s is to be a humanitarian, by using her work to empower people around the world, especially women, to make healthy choices internally and externally.
Sam’s family lands, are based in Ethiopia and Senegal. Sam learnt about natural beauty products from her mother, who was always insistent on teaching her about the natural world.
Sam’s mother travelled the world and ended up settling in Senegal. It was there she acquired a farm land. With the help of her new formed community, she was able plant 5,000 Moringa trees which has become one MamaSia’s main suppliers.
After meeting Maame through a mutual friend, the pair discovered that they had more than just the average friendship in common. They realised their upbringing and interests were so similar, it was only natural to join their resources and create MamaSia.
SAM BERHANU
CO-FOUNDER
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MEET THE TEAM
EVEN MORE Awesome people behind the brand
Rhian Letang
COMMERCIAL DIRECTOR
Rhian’s vision is focused on philanthropy, and she wants to unlock the potential of businesses within wellbeing and beauty industry.
Over the years, Rhian has been investing her energy into natural health and wellness principles. MamaSia completely resonates with her soul and enables her to continue her journey of discovery into nature and the beauty that she feels people miss in their everyday lives.
MamaSia’s ethos to help support women is at the core of her being and to be able to be part of a company that is centred on giving back is her dream and fulfils her purpose in life.
Rhian loves the family values and the inclusiveness of the community. She is hoping to merge the lands of her family (St Lucia) with the lands of her ancestors (Ghana) where her St Lucian heritage has been traced back to.
Alhasaan’s vision is to inspire the younger generation of his community and teach sustainability through mentoring, using the MamaSia Values
Alhasaan has always had a fascination with natural ingredients. After growing up in Ghana as a child, Alhasaan would be amazed at how the women from his family would collect, produce and then sell their products in the market.
MamaSia provides Alhasaan with a natural path to revisit his childhood whilst making a difference in the world through sustainability, natural beauty, and wellbeing.
Alhasaan’s interests outside work include socialising, reading, working with the community elders, and assisting in youth initiatives in Larbanga and the Gonja District.
Alhasaan IDRISSU
MANAGING DIRECTOR - GHANA
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MEET THE TEAM
EVEN MORE Awesome people behind the brand
Aquilla austin
marketing manager
Aquilla’s vision is to show women especially mothers that the beauty and wellness industry is a place to sharpen your skills and increase them and beautify not only your body but your mind too.
Aquilla has really enjoyed working at MamaSia and seeing how the brand gets across to their customers and followers, through their products, that they not only care about how you look but how you feel and function.
Aquilla wants to emulate MamaSia’s purpose of Share, Assist and Inspire and help to give women and mothers access to opportunities they didn’t think were possible.
Outside of work, Aquilla likes to read, cook, meet new people and try new things.
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MAMASIA USERS
Product
Features
- Natural Ingredients
- Down –to –earth yet luxurious
- A\ffordable
Rational
benefits
Emotional
benefits
- Easy to use
- I trust MamaSia to inform me about the benefits for my skin and Wellbeing
- The environment is important to me, as well as what I put on my skin and hair
- I feel connected with the ingredients and I am familiar with the properties
- I feel inspired to use natural products all the time
- I can look after my skin and the environment
What it says
about the user
- Intelligent, conscious about the benefits of natural products
- Wants social responsibility & sustainability as the Norm
- Likes to have new experiences, engage in new cultures and natural products.
- Women aged 25-45 who are informed individuals and are open minded
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WHAT IS SHEA BUTTER?
The Karite Tree is MamaSia’s true home
and where her heart is...
The Shea Butter tree (The Karite Tree) is only found in the tropics of West and Eastern Africa, where it often grows to a height of over 45 ft. The Shea Butter is made from the nuts of the tree which begins to bear fruit after about 15 years and can take 30 to 50 years to bear a quality crop of nuts with a high content of irremovable fatty acid. The nuts of the Shea tree are normally harvested during the rainy season and sun dried over a long period afterward. Once sufficiently dried, the nuts are crushed and pounded into a powder. The powder is then, mashed into a pulp and then boiled, the whole process can take up to four-five days to create the Shea butter one knows and loves. The traditional process is done predominately by hand, keeping the ingredient in its authentic state as practiced for centuries in Africa.
Shea Butter has become one of the most sought after elements in cosmetics and personal care solutions because its entire contents are made up of pure vitamins. We define it as nature's gift to anyone that wants to treat their body with pure goodness.
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OUR ROADMAP
2012
MamaSia launches
MamaSia launches the MamaSia range in South London outlets
2013
Sales
MamaSia Website launches
MamaSia has sold over 1000 jars of Original Shea Butter since December 2012
2014
Exihibiting MamaSia
MamaSia in Trafalgar Square
MamaSia takes part in the visible by Design Exhibition as a part of the London Design Festival hosted by the Victoria and Albert Museum
MamaSia is selected to participate in Africa on Square
2015
MamaSia at British Library
MamaSia was selected to take part n the ‘word, symbol, song’ exhibition at the British Library
2016
MamaSia in Vogue
MamaSia features in a special edition of Vogue magazine
2018
MamaSia at the Design Museum
MamaSia Hosts Beauty by Design at the Design Museum
2019
Featured Marie Claire Arabia
MamaSia is featured in vogue Arabia and Marie Claire Arabia
2020
Featured in Daily Mail & Metro newspaper
MamaSia is featured in the Daily Mail & the Metro newspaper
2021
Purple Semoss Benefits 1st page on Google
MamaSia is ranked on Google #1 For purple Sea moss Benefits
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SOME OF THE WOMEN OF MAMASIA
During the Harvest in Larabanga, Ghana
Community Integrity
Community affairs are the cornerstone of MamaSia, as our organisation has been built from the produce grown on a collective of family owned lands.
The MamaSia brand concept is derived from African traditions passed down through the generations.
Our vision is to continue to be a part of community issues from a business and social standpoint where we aim to help local African communities grow and thrive as well as create an impactful presence in the UK, by supporting schools, colleges and businesses through our Journey to wellness workshops.
www.mama-sia.com
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Journey to Wellness workshops
in the wake of Covid-19 in the uk
Community Integrity
We also want to continue being impactful in the UK, especially in the wake of Covid-19 which has given us the opportunity to share our knowledge through our “ Journey to Wellness “ workshops on wellbeing and self-care in particular, allowing us to engage with businesses and colleges that needed to reconnect with what nature had to offer during the pandemic.
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Our Shea Butter Products
Shea Wonder (Original Shea Butter)
Made from our very own lands in West Africa, our 100% pure Shea Butter contains the pure goodness of Vitamin A, E & F, amongst other minerals and vitamins. It’s a natural sunscreen and a protective barrier for the skin during the winter. Derived from the nuts of the Shea–Karite tree, it moisturises the skin helping combat problems ranging from acne, eczema, and other skin conditions. Ideal for all hair & skin types.
Shea Amethyst (Shea Butter and Lavender)
The Shea Butter & Lavender Mixture is very useful for dull and over stressed skin. The double-action of the Shea Butter’s benefits and Lavender combined will guarantee extra help to those aches and pains soothing those suffering from eczema, wounds, or sunburned skin. Ideal for all skin types & hair, especially acne-prone skin, eczema, and psoriasis skin conditions.
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Our Shea Butter Products
Shea ZEST (Shea Butter and LEMONGRAS)
Shea butter & Lemongrass has a stimulating effect on the skin and creates an uplifting experience for the senses. The properties act as a tonic aid to tighten pores. It helps alleviate dandruff on the scalp. It also serves as an antidepressant agent and an antiseptic for the skin. Ideal for all skin types.
Shea butter, pineapple& Coconut oil (Seasonal) This combination provides great moisturising benefits, which is good for rashes and coconut oil also possesses antimicrobial properties that can help treat acne and protect the skin from harmful bacteria.
PINACOLADA (Shea Butter, PINEAPPLE)
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Our SHEA BUTTER Products
Shea Butter , Orange & Ginger (Seasonal Butter)
Our seasonal body butter’s benefits include the stimulating blend of orange & shea. It helps reduce dark spots and blemishes. The antioxidant properties of ginger are known to provide protective effects on the skin.
With over 10 superfood oils, our hair food and oil has been exclusively designed to combat, breakage, and stimulate hair growth while conditioning it.
MamaSia Hair Food and OiL
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MAMASIA’S SUPER FOOD and oil RANGE
MORINGA
Moringa has over 80 nutrients: including vitamin A, E, and F, not to mention it is naturally high in vitamin C which means it is great for the immune system. Moreover, the plant’s components contain high protein, fibre, and mineral content and it is used throughout Asia and Africa to treat malnutrition and other disorders. Moringa has increasingly become a sought after ingredient in people's diets and for its benefits.
Moringa comes in a variety of forms, leaf (tea), oil, and seeds. The oil makes a magnificent beauty treatment ideal for moisturising, massage, or even as a facial cleansing oil. It is also excellent as a hair conditioner and some use it in their foods.
Moringa Oil contains Omega 3, 6 & 9
We supply Moringa leaf, Moringa seeds, and Moringa Oil.
BAOBAB
Baobab is the only fruit known on the planet that dries its own fruit into a powder. This wonderful creamy powder is low in sugar and fat, but high in fibre making it an excellent aid for digestion. Many use Baobab as a replacement for sugar and it’s an ideal component for desserts, breakfast, or added to water. It is naturally high in antioxidants making it an excellent anti-aging tool. Also naturally High in vitamin C and iron.
Baobab Oil contains Omega 3, 6 & 9
We supply Baobab Powder and Baobab Oil.
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Hibiscus
Our Hibiscus Oil comes from the Hibiscus flower, Not only is it rich in Vitamin E, it’s an excellent oil for moisturising the skin, reducing acne and wrinkles.
commonly referred to as the " Botox Oil" due to its high Omega 3 properties, which is guaranteed to give aging skin a lift.
Hibiscus flower not just exfoliates your skin, but also promotes cell regeneration and purifies your complexion. Unlike cosmetic products, hibiscus includes gentle acids without any chemical preservatives. These innate substances control acne blemishes by unclogging skin pores.
Desert date Oil (CRABWOOD)
Our Desert Date Oil is perfect as a beauty treatment for the skin and hair. It’s perfect as a message medium and useful for those suffering from acne prone and dull skin equally. As well as a great aid for evening out complexions and wrinkles. It helps add moisture to dry hair. One of Beauty's best kept secrets, Desert Date Oil contains Omega 6 & 9 It also helps to reduce the appearance of common skin conditions such as acne, psoriasis, and eczema.
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Seamoss
WILD CRAFTED SEA MOSS
Our rare, raw, wildcrafted purple sea moss is sourced from a family of deep sea divers off the coast of Jamaica, St Lucia, and Ghana.
Sea Moss is classified as a super food because of its mineral rich, life enhancing nutrients. It contains 92 minerals out of the 102 needed for the body to function at optimum well-being.
Yoni Steam herbs
Yoni steam
Yoni/vaginal steaming is an age-old practice used around the world to heal and maintain female wellness. It was typically used to assist young female adultescent through puberty, to help a mother heal after giving birth. Some of the issues it helps with are PMS, cramping, bloating, virginal dryness, menopausal symptoms plus more ...
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TESTIMONIALS
“ I have always used natural products, but there are so many to choose from and it was hard to tell what was genuine and what had other added ingredients in it. Or there never was enough information on natural skin products. I have no issues now that I found MamaSia"
" I love MamaSia’s Shea Butter it’s so soft I feel like I have baby skin now-forever!
As a man you are told that moisturising isn’t important, however after using MamaSia’s Shea Butters I have realised that my skin is important too. "
"I found all the information and products I needed. My favourite being the Black soap moisturising shower bar. One try and I was hooked! "
" I really wanted to shave but dreaded the after effects- red sore skin and razor bumps. But since being introduced to the MamaSia range I have lovely soft skin that doesn’t only look good but has made me feel good inside too. "
Our products are aimed at women with a high to medium disposable income. Our users:
Primary Group: 30-45 years old - 65%; Secondary Group: 45+ and under 30s - 35%
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MAMASIA IN THE MEDIA
VOGUE MAGAZINE
2016- -MamaSia was included in the 100th special edition of this internationally renowned brand and Magazine. Vogue featured our Shea Wonder product in their beauty editor’s beauty cabinet section, highlighting our signature body butter’s and health and beauty benefits.
2018 Vogue Arabia –Mariah Idrissu, Brand Ambassador article
WOMEN’S FITNESS MAGAZINE
I2016- MamaSia features in “Your Essentials” space in Women’s Fitness “Prepare for Summer” issue. Women’s Fitness is a quick-fix mag, aimed at the modern day busy woman (20-35), who typically want to stay in shape and look good. Combined readership – 356,040 (NRS) each month
2019– MamaSia is highlighted By Brand Ambassador Mariah Idrissu
ONLINE
2012-March: www.mama-sia.com was established
- Information on the products
- Tips and information on beauty and health in general
- Natural beauty blog
For more information on content, partnership or advertising opportunities on mama-sia.com, contact info@mama-sia.com
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MAMASIA IN THE MEDIA
LONDON DESIGN FESTIVAL
MamaSia was listed as a creative collaborator in the UK’s first visible by design event, hosted by the London Design Festival and focusing on woman designers around the world.
The MamaSia team headed the online blogging session and did a presentation on the MamaSia’s corporate design identity.
ISIS MAGAZINE
Isis Magazine is a print and online publication that specialises in alternative lifestyles, health trends , fashion and beauty.
MamaSia featured in the magazine’s special 2012 Christmas edition.
TRAFALGAR SQUARE
In 2014 MamaSia was selected to participate in on “ Africa on the Square” an event specifically designed to show case arts, crafts and culture form around Africa at Trafalgar Square in conjunction with the Mayor of London
STYLIST MAGAZINE
2016- MamaSia features in collectors special 300th Edition of the Stylist Magazine, the UK’s first premium free magazine for women, distributing 421,158 copies every week and to 9 UK cities.
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Brazil
Mama-Sia has been sold as far as South America!
1000 Kg
Of Shea Butter is sourced from the family lands in Africa every three months
+ 10
Essential oils are used in the process of making the MamaSia range
100 +
Product knowledge experts
2
Recognised West African countries make up the MamaSia family owned lands
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FROM OUR LANDS TO YOUR HANDS
MamaSia ltd (London office)
Market 133a Rye Ln, Peckham, London SE15 4BQ
T + 44 (0)203 6374822
M+ 44(0)753 416 3995
E: info@mama-sia.com
W: www.mama-sia.com
